EDPB - Consultations: Guidelines on anonymisation and Guidelines on web scraping in the context of generative AI
The new EDPB guidelines on anonymisation bring clarity to the notion of anonymous data.
The guidelines also provide a practical framework for organisations to determine if anonymisation is successful. The framework can be applied in two ways: either by assessing differences in capabilities between those who might identify the individual (‘contextual approach’) or for simplicity’s sake by not taking such differences into account (‘simplified approach’), if a controller chooses to do so. The simplified approach can go beyond the legal standard and may lead an anonymising controller to treat data as though it is not anonymous even if it would actually be so for some relevant entities, but this approach can be more convenient, and provide greater confidence that data is actually anonymous.
The framework uses 3 criteria to test if data is anonymous: 1) no record isolation, 2) no linkage, and 3) no inference. If all 3 criteria are met, the data can be safely considered anonymous. If any of these criteria are not satisfied, further analysis should be done to determine if the data may be considered anonymous.
Web scraping is a large-scale automated data extraction process that often operates without individuals being aware, and which may pose significant risks to the protection of their personal data. In its guidelines on web scraping in the context of generative AI, the Board clarifies various aspects of the GDPR compliance of web scraping, including the legal basis for such activities and the conditions under which special categories of data can be processed in this context.
The GDPR applies to web scraping when it includes personal data processing operations, such as collection, storage, organisation and retrieval.
The guidelines provide further clarifications and examples on the use of the legitimate interest legal basis in the specific context of web scraping for AI training.
Both guidelines will be subject to public consultation until 30 October 2026

